Welcome to the new world………of Airtel (oops…its airtel). India’s one of the most successful telecom network has changed its identification for the third time. This time its to get a international appeal. I personally not much attracted with the new logo of airtel. I know that how much they would have worked to create the new identity. But from changing the Caps “A” to small letter “a” with a matching font category of vodafone and a color which is almost same with vodafone, I don’t think so they have conveyed it perfectly.
With world’s one of the biggest design agency The Brand Union (TBU) this logo would have been made much better. But still I can understand the output is purely based on the client (airtel)…any company ..doesn’t matter how big is them…they have to satisfy and match clients requirement…!
A.R.Rahmans new tune for Airtel is different and good but not as distinct and impressive as the old tunes done by him. Anyways vas with 400 crores invested in the new branding..”ALL THE BEST airtel ” for retaining the market…! Wishes by a happy airtel user for past 7 years.
always…Get closer to What you Love…!